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Business Idea Essay

Company Description

XYZ restaurant is my proposed first food restaurant that will be located in Illinois. Its specialization will be a special menu that puts emphasis on health issues and changed life styles. It will offer a variety of Chinese foods including dishes such as Cantonese, Szechuan, Hunan Cuisines and vegetarian that offers a basis for a healthy body: an objective for many. It will stand above other similar service provider through its exclusive healthful Chinese menu with seasonings and exquisite being perfected to provide attractive and . The cooks will possess skills to enable establishment of an exceptional eating centre providing Chinese cuisine in Illinois.


The size of the first food industry in the state of Illinois is growing at a substantially high rate. A report in “Restaurant and Institution” indicated that the rise of the first food industry began in the early 1990s. In 1994, for example, the total sales of the leading 400 restaurants were $167 billion having risen by 6.8% because of the first food services (Scarborough & Zimmerer, 1995). Best Academic Writing Services Online The health consciousness that people have developed over time has made them use vegetables which are fundamental in Chinese meals. Chinese cuisine food units are for this reason growing at a higher rate than any other first-foods.

The Chinese cuisines are mostly provided in big cities and especially those along the coast where the first immigrants from Asia settled in the 1970s and 1980s. However, Chinese family restaurants are currently being operated in many parts of U.S. The demand tends to be constant throughout the year with exceptional of holidays and other days such as Valentine’s Day, birthdays and Mother’s Days (Broom & Longenecker, 1975). Illinois attracts thousands of shoppers on daily basis who always take meals while there. This provides a strong support for any food business operating in the city and creates a going concern perception to any promoters in the food industry.

Target Customers

XYZ will provide a wide range of products to appeal to different segments in the market. It will observe the diversity that exists in the market based on gender, culture and age that affects the consumers’ perception and taste. More specifically, the Chinese cuisine will be prepared to suite different lifestyles and economic aspects of the consumers. The customer needs will be met by ensuring nutritious food with low fat content for health purposes.

Best Academic Writing Services Online Given the urgency due to the tight schedules of different segments of the market, friendly and quick services will be offered. XYZ will be operated from 11.30 A.M. to 10.30 P.M. on daily basis. Customers will also enjoy such benefits as adequate parking and clean environment so as to attract new customers and create loyal and evangelical ones.

On the basis of ages, young people (18-35) are believed to be tightly held in their working places and have a higher affinity for leisure. They are likely to form a major market segment that XYZ will have to give a special focus. To avoid taking much of their precious time, the takeaway meals will be always available and served in white biodegradable bags.

Best Academic Writing Services Online These services will be extended to single families too. XYZ will also appreciate the influence that children and youth have on what a family consumes. The elderly people (35 and above) are believed to have a high demand for parking areas which will be provided adequately (Pride et al., 1999).

Professions in the market will also form a basis of market segmentation. There will be conference rooms to cater for meetings that may be organized while enjoying the Chinese cuisines. This will especially be facilitated by the current trends in organizations to organize team building activities to encourage team works. Such services will be extended to students who study in different institutions in Illinois.

Best Academic Writing Services Online Other segments will be based on income. Chinese cuisines are cheap and, therefore, there is an expectation of affordability by everyone. However, there are those who may require special attentions due to their social and economic status. They will be attended to promptly.

Competitors Analysis

There are more than 3000 thousands restaurants in different parts of Illinois. A substantial proportion of these offers fast food services. Stiff competition is expected from firms such as McDonalds, Good Times Chinese restaurant and Subway that offer a closer marketing mix as anticipated by the XYZ. However, XYZ potentially possesses a competitive edge as indicated in the competitive matrix indicated below:

Production and Offering Plan

Fast food Chinese preparation is quite an innovative field in the restaurant industry. XYZ will make use of highly experienced cooks with experience of more than four years. Best Academic Writing Services Online There major dishes provided will include Szechuan, Hunan cuisines and Cantonese with greater specialization on Chinese cuisines. Meat will be bought while frozen or fresh, maintained and will be cooked to save time upon request. Excess vegetables will be refrigerated to avoid going bad.

Department of Defense Essay 2

Department of Defense is and agency runs under the readership of Linda B. Oliver and a main influential goal of creating numerous links that small Business in the DoD can utilize to propel themselves to higher levels. The target is aimed at strengthening the economy of the country thereby improving the security and health among other aspects or vitality for the development of the country. Best Academic Writing Services Online The mission of this branch emphasis on the imperative role of the small business in the economy of the USA and the need to recognize them.  DoD office of Small Business is involved in creating awareness of the Secretary of Defense, formulation and enforcement of laws and policies in accordance to the postulated guidelines.

Small business can be defined differently depending with the country. However, the factors that are used to gauge whether a business is small business of not include; employees working in the business, value of the business assets, profit realized by the business and the business mode of management. According to Small Business Administration(s), Small business is defined as one, which is independently initiate and managed. Small business like many other types of businesses target on profit making but varies with major business in that small business enterprises are not dominant in their arena.

The department of defense got an opportunity to venture in the small business when the Congress passed the policy under Armed Services Procurement Act in 1947. The policy postulated that, a fair share of entire federal purchase and contracts be embraced with the interest of focus on the small business. The congress went further and created the Small Business Administration (SBA) (1953). Best Academic Writing Services Online This body was mandated to give loans to small businesses, assist in the thriving move of the small business to skyrocket it profit and performance and the most touching part as far as the defense department is concern is that the government authorized SBA to initiate contracts with central agencies and the incorporation of subcontracting.

Small businesses play a major role in the economy of the USA and the world at large. The department of the defense has emerged as a key contractor of these businesses in the USA where among other bodies or agencies the minority group and disadvantaged people find refuge creating their own enterprises.  There has been several policies and laws enacted by the Congress to reinforce the growth of this docket.

There is financial proof to indicate how the Defense department has greatly contributed to growth of the small business especially in the United State of America. In 2009, about 30% of the federal contractes were associated with the small business. Out of this 66% ($64 billions) was input of the defense department.

Best Academic Writing Services Online The huge number of small companies under the Department of Defense management facilitated this. According to the Business.gov. , 20 percent of Department of Defense procurement contracts and 30 percent subcontracting are inclined to small business.

In the USA, the small businesses account for more than 60% jobs, which therefore reflect vitality in the support of the economy. In President Obama’s strategy to jump-start the revival of the dwindling economy, he has allocated $30 billion in lending to this docket to boost the rate of growth.

A major fact on how the department of defense has deep-rooted interest in the small businesses is how it has been honoring awardesses who are linked with commendable improvement in this field. For instance Service Disabled Veteran-owned Small Business were appreciated and awarded for their contribution in the in provision of valuable technology in Warfighter in 2007-2008. The Service disabled veteran owned small business  received awards in respects to different contribution that they made in; outstanding enterprises expertise  and achievement and  it spirit in absorbing veterans and service disabled veterans.

Other awards that the Department of Defense has awarded in respect to the small business interest include; subcontracting award to recognize SDVOSB for maximizing subcontracting opportunities and Golden Talon Awards. The awards are among the strategies that the Department of Defense has laid in an attempt to improve it business coverage. With the changing world in respect to technology and economy, it is imperative to improve the business field to maintain a competitive edge in this arena.

The department of Defense in the United State of America has also invested heavily in the past years with a view to acquire contemporary means to manage the business. Government Accountability Offices is one of the agencies that have worked hand in hand with the Department of Defense.

Best Academic Writing Services Online It has proposed 200 recommendations to DoD targeted at firming the operations and cutting down the risks associated with business improvement. Among the recommendations formulated by Government Accountability Office include; embracing business enterprise architecture and use of approved practices in importing information technology system and services. The DoD in attempt to improve the operations has indulge in the implementation of superior asset control e.g. Business Capability Lifecycle.

Department of Defense is subdivided in to functional categories that function together to bring success in it operation and trust among the small business groups. Small Disadvantage Businesses (SDB), is the frontline advocate that checks the standards of the contracts and subcontracts are worth. In conjunction with Small Business Administration they are working to strike a deal that will see DoD contracts directly to program participant.

Women-Owned Small Business is another target the DoD is targeting to increase it bounderies by acquiring 5% permission for contracts and subcontracts of those business that are owned and managed by women. Service Disabled Veteran Owned Small Business is another area that the DoD is tirelessly striving to upgrade. This is targeted at spotting small business that either are owned veterans or service disabled veterans.

Best Academic Writing Services Online This is seen as one of the means to recognize and credit the veteran for their commendable import in the countries progress. Historically Underutilized business Zones Program which are managed over 50% American citizens. It has a main responsibility to kindle economy advancement through creation of jobs opportunities in the communities by availing federal   contracting predilection eying the small business. The branches in the department are supposed to collaboration the realization of expanding the small businesses in the USA.

Best Academic Writing Services Online Department of Defense uses different methods of contracting. Depending with the dollar threshold. These methods includes micro purchase, which does not need incurring of loss in the advertisement, simplified acquisition is preferred for those contract that are worth over $3000. In this method of contracting, there is no need advertisement, and is mostly used for minor business.  The formal contract calls for advertisement to attracts as many customers as possible.

Department of defense has set basics for contracting aimed at assuring of valuable contracts that are in terms with the military services. The regulations involved include

  • Business gateway initiative
  • Defence acquisition regulation supplement

This document provides DoD with information concerning the execution of the Federal Acquisition Regulation.  In this regulation, policies of DoD, route to delegate FAR authorities and other regulations that are inclined to public health among others.


  • Federal acquisition regulations

Best Academic Writing Services Online Is a set of rules which dictates how the government acquires goods and services. It has three step, planning for acquisition, formulating the contract terms and conditions, and the last step in implementation of the contract. Through this system, the workers or employees who can manage it are regulated to enhance efficiency and accountability. The part which is mostly concealed for to non participant of this is pricing.

  • Integrated acquisition environment

This regulation serves the purpose of co-joining/integrating and enhancing smooth flow of government businesspersons. This smoothens the acquisition process to a point where by the involved agencies functions in a manner where they utilizes a common system

  • Link to agency supplement regulations
  • Small business training network. Best Academic Writing Services Online

Is an online based learning/training to empower individuals with specific skills and knowledge required in the management of their existing small business. The program requires any prospective or those running small business to sign up to the website and receive training in according to their weaknesses.

Another fact that reveals the involvement of Department of Defense in Small Business contracting in the postulated types of contract that the DoD use. They include, flat price contracts that do not give room for bargaining or agreement concerning the price stated, and cost recompense where negotiation are allowed between the two parties involved.

Best Academic Writing Services Online
Best Academic Writing Services
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