As a small business owner, with a storefront and Internet site, you must decide what method of payment you are willing to accept for your products and services. Discuss what methods of payment you are willing to accept and the benefits and risks associated with each one. Are you willing to accept the same payment methods at the storefront and on the website? If they differ, explain why.
1. Discuss what methods of payment you are willing to accept and the benefits and risks associated with each one.
Let’s look at the Internet site first.
For your Internet site, you have many options for accepting payment from your customers. Which is the best? Let’s compare some popular payment types and risks and benefits of each, according to MonsterSmallBusiness.com:
1. Credit Cards
Accepting credit card payments is important for any e-commerce site. If you are selling retail, you will not be able to successfully avoid accepting credit cards. Most consumers will purchase using a credit card for online purchases as opposed to cash or check. Consumers feel more secure, and your company has more credibility if you are able to process the ‘Big 3’ cards: Visa, MasterCard and American Express. To do this, you will need a merchant account. Expect to pay between 25 and 50 cents for every transaction. And the credit card companies will collect between 2% and 3.5% of the transaction from you.
In addition to a merchant account, you may also consider using PayPal to accept payments. This is an online service that allows you to send …
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