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Unit 8 [209: Small Business Management]Assignment Rubric Marketing PlanThis week you will finish your short marketing plan that you have been working towards in the last fewweeks by addressing your promotion, advertising, and budget.Address the Marketing sections below in a minimum of a 2-page Word document using APA formatand citation style (include a title and reference page).Promotion Section: Describe how you will promote your product based on your target market andplace (distribution) that you previously determined. How will your customers know what you areoffering? Why will they choose you over your competitors? What are your core competencies? Howwill you build relationships with your customers?Advertising Section: If you choose to advertise, how much will you spend on advertising? Do a littleresearch and determine the rates for what you want to use as your advertising media (for example,newspaper ads, TV ads, brochures, etc.)Will you be doing any advertising that does not cost money? For example, will you join the localRotary or do volunteer work? Will you talk about your business at your son’s Little League games?Will you drive a car with your business name on it? There are many ideas that are no or low cost.Which ones might you use?Budget Section: Please list in table form how much you plan to spend on marketing over the next 3months. Be specific about what you will buy, and how much each form of advertising will cost overthose 3 months. Describe how you will measure the success of each marketing effort. Be specific.Using a Word document, insert your revised marketing concepts from last unit after reading yourinstructor’s feedback. Then add this week’s Assignment concerning promotion, advertising, andbudget.Submit the completed Assignment in APA format and citation style (plus a title and references page)to the Unit 8 Assignment Dropbox before the end of the unit.RubricUnit 8 AssignmentContent per ChecklistsResponse provides correct andPercentpossible100%Pointspossible50Points EarnedCommentsUnit 8 [209: Small Business Management]complete informationdemonstrating analysis andcritical thinking:Promotion Section: Describespromotion plan based oncompany core competenciesand building customerrelationships. Describes whythe customer will chose theirproduct versus the competition.12Advertising: Describesadvertising both free andbudgeted and includes allottedsum for each.12Budget: Shows budget formarketing for next 3 monthsand describes how success willbe measured.12Inserts marketing conceptsfrom Unit 7 revised.4Subtotal:Writing, spelling, grammar, andAPA/Submits the minimum 2page paper, plus a title andreference page.Your Assignment Score:.4020%1050

Unit 8 [209: Small Business Management]Assignment Rubric Marketing PlanThis week you will finish your short marketing plan that you have been working towards in the last fewweeks by addressing your promotion, advertising, and budget.Address the Marketing sections below in a minimum of a 2-page Word document using APA formatand citation style (include a title and reference page).Promotion Section: Describe how you will promote your product based on your target market andplace (distribution) that you previously determined. How will your customers know what you areoffering? Why will they choose you over your competitors? What are your core competencies? Howwill you build relationships with your customers?Advertising Section: If you choose to advertise, how much will you spend on advertising? Do a littleresearch and determine the rates for what you want to use as your advertising media (for example,newspaper ads, TV ads, brochures, etc.)Will you be doing any advertising that does not cost money? For example, will you join the localRotary or do volunteer work? Will you talk about your business at your son’s Little League games?Will you drive a car with your business name on it? There are many ideas that are no or low cost.Which ones might you use?Budget Section: Please list in table form how much you plan to spend on marketing over the next 3months. Be specific about what you will buy, and how much each form of advertising will cost overthose 3 months. Describe how you will measure the success of each marketing effort. Be specific.Using a Word document, insert your revised marketing concepts from last unit after reading yourinstructor’s feedback. Then add this week’s Assignment concerning promotion, advertising, andbudget.Submit the completed Assignment in APA format and citation style (plus a title and references page)to the Unit 8 Assignment Dropbox before the end of the unit.RubricUnit 8 AssignmentContent per ChecklistsResponse provides correct andPercentpossible100%Pointspossible50Points EarnedCommentsUnit 8 [209: Small Business Management]complete informationdemonstrating analysis andcritical thinking:Promotion Section: Describespromotion plan based oncompany core competenciesand building customerrelationships. Describes whythe customer will chose theirproduct versus the competition.12Advertising: Describesadvertising both free andbudgeted and includes allottedsum for each.12Budget: Shows budget formarketing for next 3 monthsand describes how success willbe measured.12Inserts marketing conceptsfrom Unit 7 revised.4Subtotal:Writing, spelling, grammar, andAPA/Submits the minimum 2page paper, plus a title andreference page.Your Assignment Score:.4020%1050

Unit 8 [209: Small Business Management]Assignment Rubric Marketing PlanThis week you will finish your short marketing plan that you have been working towards in the last fewweeks by addressing your promotion, advertising, and budget.Address the Marketing sections below in a minimum of a 2-page Word document using APA formatand citation style (include a title and reference page).Promotion Section: Describe how you will promote your product based on your target market andplace (distribution) that you previously determined. How will your customers know what you areoffering? Why will they choose you over your competitors? What are your core competencies? Howwill you build relationships with your customers?Advertising Section: If you choose to advertise, how much will you spend on advertising? Do a littleresearch and determine the rates for what you want to use as your advertising media (for example,newspaper ads, TV ads, brochures, etc.)Will you be doing any advertising that does not cost money? For example, will you join the localRotary or do volunteer work? Will you talk about your business at your son’s Little League games?Will you drive a car with your business name on it? There are many ideas that are no or low cost.Which ones might you use?Budget Section: Please list in table form how much you plan to spend on marketing over the next 3months. Be specific about what you will buy, and how much each form of advertising will cost overthose 3 months. Describe how you will measure the success of each marketing effort. Be specific.Using a Word document, insert your revised marketing concepts from last unit after reading yourinstructor’s feedback. Then add this week’s Assignment concerning promotion, advertising, andbudget.Submit the completed Assignment in APA format and citation style (plus a title and references page)to the Unit 8 Assignment Dropbox before the end of the unit.RubricUnit 8 AssignmentContent per ChecklistsResponse provides correct andPercentpossible100%Pointspossible50Points EarnedCommentsUnit 8 [209: Small Business Management]complete informationdemonstrating analysis andcritical thinking:Promotion Section: Describespromotion plan based oncompany core competenciesand building customerrelationships. Describes whythe customer will chose theirproduct versus the competition.12Advertising: Describesadvertising both free andbudgeted and includes allottedsum for each.12Budget: Shows budget formarketing for next 3 monthsand describes how success willbe measured.12Inserts marketing conceptsfrom Unit 7 revised.4Subtotal:Writing, spelling, grammar, andAPA/Submits the minimum 2page paper, plus a title andreference page.Your Assignment Score:.4020%1050

Unit 8 [209: Small Business Management]Assignment Rubric Marketing PlanThis week you will finish your short marketing plan that you have been working towards in the last fewweeks by addressing your promotion, advertising, and budget.Address the Marketing sections below in a minimum of a 2-page Word document using APA formatand citation style (include a title and reference page).Promotion Section: Describe how you will promote your product based on your target market andplace (distribution) that you previously determined. How will your customers know what you areoffering? Why will they choose you over your competitors? What are your core competencies? Howwill you build relationships with your customers?Advertising Section: If you choose to advertise, how much will you spend on advertising? Do a littleresearch and determine the rates for what you want to use as your advertising media (for example,newspaper ads, TV ads, brochures, etc.)Will you be doing any advertising that does not cost money? For example, will you join the localRotary or do volunteer work? Will you talk about your business at your son’s Little League games?Will you drive a car with your business name on it? There are many ideas that are no or low cost.Which ones might you use?Budget Section: Please list in table form how much you plan to spend on marketing over the next 3months. Be specific about what you will buy, and how much each form of advertising will cost overthose 3 months. Describe how you will measure the success of each marketing effort. Be specific.Using a Word document, insert your revised marketing concepts from last unit after reading yourinstructor’s feedback. Then add this week’s Assignment concerning promotion, advertising, andbudget.Submit the completed Assignment in APA format and citation style (plus a title and references page)to the Unit 8 Assignment Dropbox before the end of the unit.RubricUnit 8 AssignmentContent per ChecklistsResponse provides correct andPercentpossible100%Pointspossible50Points EarnedCommentsUnit 8 [209: Small Business Management]complete informationdemonstrating analysis andcritical thinking:Promotion Section: Describespromotion plan based oncompany core competenciesand building customerrelationships. Describes whythe customer will chose theirproduct versus the competition.12Advertising: Describesadvertising both free andbudgeted and includes allottedsum for each.12Budget: Shows budget formarketing for next 3 monthsand describes how success willbe measured.12Inserts marketing conceptsfrom Unit 7 revised.4Subtotal:Writing, spelling, grammar, andAPA/Submits the minimum 2page paper, plus a title andreference page.Your Assignment Score:.4020%1050

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