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Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to

  1. Using theoretical aspects included in Chapter 12, explain the buying process for a hospital that might be interested in this product. Please answer all 4 questiuns
  2. Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital (B2B application).
  3. Describe how Hill-Rom might also reduce the total cost-in-use for a consumer (B2C application).
  4. In reviewing the marketing techniques on this website, is Hill-Rom effectively reaching its target market(s)? Using examples from the website, substantiate your position with an eye on all four elements of the marketing mix.

Your response should be a minimum of three pages,double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.

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