Create a Competitive Profile Matrix for the company GoPro, Inc. Write in APA format. Description and example of a Competitive Profile Matrix is below:
The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. The weights and total weighted scores in both a CPM and an EFE have the same meaning. However, critical success factors in a CPM include both internal and external issues; therefore, the ratings refer to strengths and weaknesses, where 4 = major strength, 3 = minor strength, 2 = minor weakness, and 1 = major weakness. The critical success factors in a CPM are not grouped into opportunities and threats as they are in an EFE. In a CPM, the ratings and total weighted scores for rival firms can be compared to the sample firm. This comparative analysis provides important internal strategic information. Avoid assigning the same rating to firms included in your CPM analysis.
An Example Competitive Profile Matrix
| Company 1 | Company 2 | Company 3 | |||||
|---|---|---|---|---|---|---|---|
| Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score |
| Advertising | 0.20 | 1 | 0.20 | 4 | 0.80 | 3 | 0.60 |
| Product Quality | 0.10 | 4 | 0.40 | 3 | 0.30 | 2 | 0.20 |
| Price Competitiveness | 0.10 | 3 | 0.30 | 2 | 0.20 | 1 | 0.10 |
| Management | 0.10 | 4 | 0.40 | 3 | 0.20 | 1 | 0.10 |
| Financial Position | 0.15 | 4 | 0.60 | 2 | 0.30 | 3 | 0.45 |
| Customer Loyalty | 0.10 | 4 | 0.40 | 3 | 0.30 | 2 | 0.20 |
| Global Expansion | 0.20 | 4 | 0.80 | 1 | 0.20 | 2 | 0.40 |
| Market Share | 0.05 | 1 | 0.05 | 4 | 0.20 | 3 | 0.15 |
| Total | 1.00 | 3.15 | 2.50 | 2.20 |
Note: The ratings values are as follows: 1 = major weakness,
2 = minor weakness, 3 = minor strength, 4 = major strength. As
indicated by the total weighted score of 2.20, Company 3 is weakest
overall. Only eight critical success factors are included for
simplicity; in actuality, however, this is too few.
- Confidentiality & Authenticity Guaranteed
- Plagiarism Free Content Guarantee
- All A+ Essays Guarantee Timely Delivery of All Papers
- Quality & Reliability
- Papers Written from Scratch and to Your Instructions
- Qualified Writers Only
- All A+ Essays Allow Direct Contact With Your Writer
- Using allaplusessays.com Means Keeping Your Personal Information Secure
- 24/7 Customer Support
WHY allaplusessays.com
GET QUALITY ESSAY HELP AT: https://allaplusessays.com/order
ORDER A PAPER WRITTEN FROM SCRATCH AND TO YOUR EXACT INSTRUCTIONS (allaplusessays.com – For 100% Original Content)
Other samples, services and questions:
When you use PaperHelp, you save one valuable — TIME
You can spend it for more important things than paper writing.
