Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Create a Competitive Profile Matrix for the company GoPro, Inc. Write in APA format. Description and example of a Competitive Profile Matrix is below:

The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position. The weights and total weighted scores in both a CPM and an EFE have the same meaning. However,  critical success factors in a CPM include both internal and external issues; therefore, the ratings refer to strengths and weaknesses, where 4 = major strength, 3 = minor strength, 2 = minor weakness, and 1 = major weakness. The critical success factors in a CPM are not grouped into opportunities and threats as they are in an EFE. In a CPM, the ratings and total weighted scores for rival firms can be compared to the sample firm. This comparative analysis provides important internal strategic information. Avoid assigning the same rating to firms included in your CPM analysis.

An Example Competitive Profile Matrix

Company 1 Company 2 Company 3
Critical Success Factors Weight Rating Score Rating Score Rating Score
Advertising 0.20 1 0.20 4 0.80 3 0.60
Product Quality 0.10 4 0.40 3 0.30 2 0.20
Price Competitiveness 0.10 3 0.30 2 0.20 1 0.10
Management 0.10 4 0.40 3 0.20 1 0.10
Financial Position 0.15 4 0.60 2 0.30 3 0.45
Customer Loyalty 0.10 4 0.40 3 0.30 2 0.20
Global Expansion 0.20 4 0.80 1 0.20 2 0.40
Market Share 0.05 1 0.05 4 0.20 3 0.15
Total 1.00 3.15 2.50 2.20

Note: The ratings values are as follows: 1 = major weakness, 2 = minor weakness, 3 = minor strength, 4 = major strength. As indicated by the total weighted score of 2.20, Company 3 is weakest overall. Only eight critical success factors are included for simplicity; in actuality, however, this is too few.

SOURCE: allaplusessays.com
All A+ Essays – PLACE YOUR ORDER HERE: https://allaplusessays.com/order

Havent found the Essay You Want?
We Can Assist
The Paper is Written from Scratch Specifically for You

    WHY allaplusessays.com

  • Confidentiality & Authenticity Guaranteed
  • Plagiarism Free Content Guarantee
  • All A+ Essays Guarantee Timely Delivery of All Papers
  • Quality & Reliability
  • Papers Written from Scratch and to Your Instructions
  • Qualified Writers Only
  • All A+ Essays Allow Direct Contact With Your Writer
  • Using allaplusessays.com Means Keeping Your Personal Information Secure
  • 24/7 Customer Support

GET QUALITY ESSAY HELP AT: https://allaplusessays.com/order


testimonials icon
The One Laptop Per Child initiative was supposed to create a laptop that would save the world. Then it all went wrong. Your assignment is...
testimonials icon
Assignment 1: Discussion Question: Birth Order By Saturday, January 21, 2017, respond...
testimonials icon
What were the most compelling topics that you learned in this course?How did participating in discussions help your understanding o...
testimonials icon
i need a research paper about the civil rights movement and the big black migration ...
testimonials icon
MathematicsRevision of Basic AlgebraIndex lawsaxay = ax + y = ax y(ax)n = axn(ab)x = axbx = Square of a sum: (A + B)2 = A2 +2AB + B2Square of a diffe...
testimonials icon
 Create a motivational bulletin of 350 to 700 words that could be posted throughout your workplace, directed to employees, emphasizing effe...
testimonials icon
Please follow directions on attachments.  I attached Unit III so you can add Unit IV assessment to it.  Unit IV is a  continuation of Unit III....
testimonials icon
Imagine that you are a director at a nursing home facility. You are discussing the needs of, and the changes facing, later adults to a potential...
testimonials icon
If you can not get me an "A" on the final, do not take this assignment!! Final Examination Study Guide Stats 1550General I...
testimonials icon
INSTRUCTIONS: Choose one of the following diets (Mediterranean diet, vegetarian, veganism, Keto diet, Okinawa diet) and research it in reg...
testimonials icon
R.S. has smoked for many years and has developed chronic bronchitis a chronic obstructive pulmonary disease (COPD). He also has a history of corona...
testimonials icon
List a few guidelines for making delegation effective in an organization....

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price