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1. Beyoncé’s Brand: 

1.1 How would you describe Beyonce’s brand – brand positioning concept? Use the 5 categories – consumer insight, POD, reason to believe, emotional benefit, functional benefit. 

1.2 Present Beyoncé’s positioning statement 

2. Entertainment Marketing 4 Cs:Describe the “4 Cs” of entertainment and explain how they apply to the case of “The Visual Album”launch. Explain. 

3. Entertainment Marketing 3 Ps: Describe how the “3 Ps of entertainment hierarchy played out for this specific case of “ The Visual Album” launch. Explain 

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