Description.
In the dynamic world of marketing research, keeping yourself up to date with contemporary trends is very important. This assessment will enable you to identify scope of research, various research topics along identifying and designing suitable data collection tools.Based on your research topic from assessment-1 you are required to design primary data collection tools.Your submission must include1. One page diagram of your research plan including timelines and benchmarks.2. Design a survey questionnaire using different types of scales, techniques etc.3. Create a diagram of test market study for the same research.In preparing your assessment, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.Your document MUST follow a professional structure:Cover page that contains your details, assessment details etc. (Kaplan coversheet is no longer required.) Questionnaire (Maximum three pages)Test Market Study Diagram (One page)Reference List (you must apply Harvard Referencing Style). .Assignment SubmissionThis file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message.You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties that may occur.Late assignment submission penaltiesPenalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s “late assignment submission penalties” policy.Number of days Penalty1* – 9 days 5% per day for each calendar day late deducted from the total marks available10 – 14 days 50% deducted from the total marks available.After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s).Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students*Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penaltyFor more information please read the full policy viahttps://https://allaplusessays.com/order Study InformationAcademic Integrity PolicyKBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to https://allaplusessays.com/order Limits for Written AssessmentsSubmissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.Study AssistanceStudents may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:My Services Academic Success Centre Study Support ResourcesMKT 202 Assessment Marking RubricCriteria NN (Fail) 0 – 49 P (Pass) 50 – 64 CR (Credit) 65 – 74 DN (Distinction) 75 – 84 HD (High Distinction) 85 -100TheoryApplicationYour Questionnaire does not satisfactorily identify and applyrelevant MarketingResearch theories and conceptsYour Questionnaire partially identifiesand applies somerelevant MarketingResearch theories and conceptsYour Questionnairesatisfactorily identifies and applies relevantMarketing Research theories and conceptsYour Questionnaire strongly identifies and applies relevantMarketing Research theories and conceptsYour Questionnaire clearly and thoroughlyidentifies and applies relevant MarketingResearch theories and conceptsDataAnalysisYour analysis lacks depth, and yourinterpretation is not relevant to theassessment criteriaYou have analysed some marketspecific information, although yourinterpretation is notalways relevant tothe assessmentcriteriaYou have analysed most of the marketspecific information required by thisassessmentYou have analysed and interpreted accuratemarket informationYou have analysed and interpreted accurateand specific market informationQuestionnaireFormatThe format chosen for your Questionnaire lacks thought andconsideration for theintended audienceThe format chosen for yourQuestionnaire is satisfactory, butmajor improvementswould enhance its effectivenessThe format chosen for your Questionnaire isappropriate but quite a few improvementswould be needed for aprofessional audienceYour Questionnaire is professionally presentedand has been submitted in a format that, withsome tweaks, could be suitable for aprofessional audienceYour Questionnaire is professionallypresented and hasbeen submitted in anentirely appropriate formatCOMMONWEALTH OF AUSTRALIA Copyright Regulations 1969This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
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