Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Assignment 2: Product Positioning

Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated. In this assignment, you will explore this marketing strategy and learn why it is important to grasp the concept.

Use the Argosy University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm's product positioning strategy.

Complete the following:

  • Critically analyze the value of the approach suggested by the article.
  • Evaluate its content, providing support and counterarguments from the literature.
  • Compare the content of the article with the course readings or other sources familiar to you.
  • Assess the value of the reading in the context of your current organization or an organization of your choice.

By  Wednesday, November 2, 2016, post your responses to the appropriate  Discussion Area. Through  Sunday, November 6, 2016, comment on at least two of your peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Grading Criteria

Assignment Components Max Points

Initial response:

  • Was substantive, insightful, original, accurate, and timely.
  • Demonstrated advanced understanding of concepts.
  • Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
16

Discussion Response and Participation:

  • Responded to a minimum of two peers in a timely manner.
  • Offered points of view supported by research.
  • Asked challenging questions that promoted discussion.
  • Drew relationships between one or more points in the discussion.
16

Writing:

  • Wrote in a clear, concise, formal, and organized manner.
  • Responses were error free.
  • Information from sources, where applicable, was paraphrased appropriately and accurately cited.
8
Total: 40
 

testimonials icon
A Key Concept in Information Systems Choose one (1) concept in information systems that you have studied in this course....
testimonials icon
Word document120 wordsList reference Every individual affects the community in some way.What individual factors...
testimonials icon
define diction...
testimonials icon
Midyear on July 31st, the Digby Corporation’s balance sheet reported:Total Assets of $216.239 millionTotal Common Stock of $6.350 millionCash of...
testimonials icon
In the Systems Theory and Action Research assignment, you will submit a paper and a PowerPoint presentation. While the paper provides a mechanism t...
testimonials icon
Find instructions in attached file.You may also use MySQL syntax and note pad to create the DB from the normalized ER model from assignment...
testimonials icon
After reading chapters 5 and 6 and Special Topic 5, write a 2-page paper describing the importance of competition in markets.How does a lack...
testimonials icon
Hi, need to submit a 750 words essay on the topic A Speechs Form and Content. King’s purpose was to educate, to inspire, and to inform:...
testimonials icon
 Discuss the feelings that persons admitted to a nursing home may experience at the time of admission. What feelings are the relat...
testimonials icon
"At the Country Club" Please respond to the following:From the case study( I ATTACHED BELOW), explain why managing in...
testimonials icon
Confirm that the two formulas in the central limit theorem hold true for the population containing the elements {1...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65