After selecting the company “Wal-Mart” that will be the subject of your final paper, complete the introduction portion of the paper. The following areas should be addressed:
1. Introduction
– Give an overview of the organization and surrounding events
– Include underlying causes for the issue as well as what
indications were present regarding the problem
– Describe the behavior being analyzed
2. Stakeholder Identification
– Primary and Secondary
– Empathetic – those who have an interest, but are not
affected (government, interest groups, etc)
– Who knew what and when did they know it?
The purpose of the response is to analyze the ethics of a company’s marketing or business behavior by identifying the major stakeholders and applying key ethical approaches (utilitarian, deontological, and virtue) to the situation, and (2) the ability to draw meaningful conclusions regarding whether or not a company’s behavior is ethical.
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