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Impact of internal environment on international marketing research plan

This assignment is about the impact of international environment on the marketing research plan. The external environment, such as marketing environment, economic environment, political environment, technological environment and socio-cultural environment, varies from country to country. These factors affect the marketing research plan compelling it to customize according to the need of the foreign country. Japan has been chosen to illustrate the differences in the marketing research plan, more accurately. This assignment also includes the changes required in the marketing research methodology, due to the external environmental factors, while conducting marketing research in Japan.

Table of Contents

Page

1.0 Introduction                                                                                                                                               1

2.0 International Marketing Research                                                                                                    1

3.0 The Difference between domestic & international Marketing Research                        3

3.1 Economic Environment                                                                                                                          3

3.2 Political and Legal Environment                                                                                                        4

3.3 Market Environment                                                                                                                              4

3.4 Technological Environment                                                                                                                 4

3.5 Socio-cultural Environment                                                                                                                 4

4.0 The impact of international environment on the Marketing research plan                    5

5.0 Conclusion                                                                                                                                                  6

6.0 Bibliography                                                                                                                                               7

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