Unit Assignments
Unit I PowerPoint Presentation
Create a 7-10 slide presentation on the sports and the entertainment industries. You may use various sources, including your textbook. Be sure to cite any sources used in a reference slide with proper APA formatting. (Cover and reference slides are not included in the count). You may also use the slide notes function to explain slide contents as necessary.
Be sure to include the following information in your presentation:
- Develop a definition of sports marketing and then discuss how your definition represents, or lacks elements of, the text definition.
- Include the definitions of sports and associations with non-sports products. Review the basic marketing principles, as well as describing what is meant by a sports product.
- Discuss the relationship between sports and the entertainment industry.
- Develop a list of examples that link sports and entertainment. (This is a good way to explore the sports industry and its similarities and differences to other forms of entertainment.)
- Give an example of a sports organization that practices a marketing orientation and why you think it does.
In the last slide (before “References” slide) you MUST choose a client for the strategic sports marketing process written report due in unit VIII.
You will be constructing a strategic marketing plan for an outside client. Some example clients may be local high school athletic programs, college or university athletic programs, local sporting events or festivals, or local sports businesses.
This slide will indicate your topic for professor approval.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit II Assignment
Organizational Objectives and SWOT Analysis
Create and submit a word document describing the Organizational Objectives and Marketing Goals for your client.
Be sure to include the following:
- Organizational mission: a written statement about the organization’s present situation (Write a mission statement if the sports organization does not currently have one in place. If the organization already has a well-developed mission, it is not necessary to redesign this mission statement.)
- Organizational objective: performance targets based on mission and vision, to be achieved in a specified
- timeframe
- Marketing goals: based on objectives, short term, measureable, challenging, attainable, and time specific
- SWOT analysis: Conduct a SWOT analysis from the mission,
objectives, and goals identified for your client.
- Strengths o Weaknesses o Opportunities
- Threats
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit III Assignment
Marketing Research Proposal
Create and submit a word document of the marketing research proposal. The marketing research proposal should include the following:
- Problem Statement: briefly describe a problem or an opportunity identified in the SWOT analysis. Research Objectives: briefly describe the various types of information needed to address the problem or Opportunity.
- Methodology: briefly describe the research design type that would be appropriate for exploring the problem or opportunity.
- Data Collection Instrument: briefly describe the data collection techniques and instruments that would be best suited for gathering information about the problem or opportunity.
Be sure to use proper APA formatting when appropriate.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit IV Assignment
Market Selection Decisions
Create and submit a word document that identifies the market selection decisions (dictates the marketing mix). Include the following:
- Segmentation: identifying groups of consumers based on their common needs
- Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
- Positioning: fixing the entity in the minds of the consumers in the target market
Be sure to use proper APA formatting when appropriate.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit V PowerPoint Presentation
Create a 5-7 slide presentation on a topic relating to sports products. You may use various sources including your textbook. Be sure to cite any sources you used in a reference slide with proper APA formatting. (Cover and reference slides are not included in the count). You may also use the slide notes function to explain slide contents as necessary.
Presentations will be based on secondary research and will relate the sports articles to core marketing concepts such as:
- Define sports products, and differentiate between goods and services.
- Explain how sports products and services are categorized.
- Define branding, and discuss the guidelines for choosing an effective brand name.
- Define product design, and explain how product design is related to product quality.
- List the factors that will lead to new product success.
A list of potential sources might include:
- Sports Business News
- Marketing News
- Sport Marketing Quarterly
- AdWeek
- Business Week
To maintain the currency of the presentations, the articles chosen for the presentation must have been published within the past two years. Typically, there is a wealth of potential articles, so try to find an article relating to a sport or issue in which you are most interested. Past presentations have included articles on everything from squash to motocross.
The presentation should include the following:
- Provide an overview/summary of the article.
- Describe the marketing/sports marketing implications of the article.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VI Assignment
Executive Summary and Introduction
Create and submit a word document for the executive summary and introduction sections of your paper.
Executive Summary: Summarize a longer report or proposal, in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It will usually contain a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. It is intended as an aid to decision making and it is more persuasive than an introduction.
Separate the Executive Summary and Introduction using a page break in the document.
Introduction: What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you plan to cover in your paper and why readers should be interested in your topic.
Be sure to use proper APA formatting when appropriate.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VII Assignment
Pricing and Placement Issues
Create and submit a word document that identifies the possible pricing and placement issues for your client.
- Product Issues (beginning with marketing goals for this element)
- Promotion Issues (beginning with marketing goals for this element)
- Pricing Issues (beginning with marketing goals for this element)
- Place Issues (beginning with marketing goals for this element)
Be sure to use proper APA formatting when appropriate.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VIII Course Project
Strategic Marketing Process
You will need to create the Title Page, Implementation, and Control sections as the final components of this assignment.
Compile the strategic sports marketing process written report by making suggested changes from professor feedback to previous components and adding the final components. You may use the template below as a guide on how to format the components in the written report document. Make sure any sources used are properly cited and referenced in APA format.
The written report for the strategic sports marketing process should be in the following format:
Title Page: APA format (Create in Unit VIII)
(Page Break)
Executive Summary: (Created in Unit VI)
Summarize a longer report or proposal, in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It will usually contain a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis, and main conclusions. It is intended as an aid to decision making and more persuasive than an introduction.
(Page Break)
Introduction: (Created in Unit VI)
State your thesis and the purpose of your paper clearly. What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you plan to cover in your paper and why readers should be interested in your topic.
(Page Break)
Organizational Objectives and Marketing Goals: (Created in Unit II)
Describe the Organizational Objectives and Marketing Goals for your client. Be sure to include the following:
- Organizational mission: a written statement about the organization’s present situation (Write a mission statement if the sports organization does not currently have one in place. If the organization already has a welldeveloped mission, it is not necessary to redesign this mission statement.)
- Organizational objectives: performance targets based on mission and vision, to be achieved in a specified timeframe
- Marketing goals: based on objectives, short term, measureable, challenging, attainable, and time specific
(Page Break)
SWOT analysis: (Created in Unit II)
Conduct a SWOT analysis from the mission, objectives, and goals identified for your client.
- Strengths
- Weaknesses
- Opportunities
- Threats
(Page Break)
Marketing Research Proposal: (Created in Unit III)
- Problem Statement: briefly describe a problem or an opportunity identified in the SWOT analysis
- Research Objectives: briefly describe the various types of information needed to address the problem or opportunity
- Methodology: briefly describe the research design type that would be appropriate for exploring the problem or opportunity
- Data Collection Instrument: briefly describe the data collection techniques and instruments that would be best suited for gathering information about the problem or opportunity
(Page Break)
Market Selection Decisions: (Created in Unit V)
- Segmentation: identifying groups of consumers based on their common needs
- Target marketing: choosing the segment(s) that will allow an organization to achieve its marketing goals
- Positioning: fixing the entity in the minds of the consumers in the target market
(Page Break)
Marketing Mix Decisions: (Created in Unit VII)
Possible issues based on the marketing goals you selected.
- Product issues
- Promotion issues
- Pricing issues
- Place issues
(Page Break)
Implementation Process: (Create in Unit VIII)
In this section, include a description of implementation and the types of things that would be considered at this stage. In other words, what does implementation mean?
(Page Break)
Control Process: (Create in Unit VIII)
In this section, provide some suggested means of evaluating the strategic plan. In other words, tell me how you would determine whether organizational objectives and marketing goals are being achieved.
(Page Break)
References: APA format
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
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