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L7451 Module 7 Assignment 2 Sustaining Change

Question 1:  What is marketing research? What are the two primary types of research?

Question 2: What factors influence marketing research?

Question 3: The role of statistics in business decision-making?

Assignment 1:

Select a Fortune 500 company in which you are interested.

Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected company’s management team.

Address the following in your paper:

· Define market research.

· If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.

· If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.

Format your paper consistent with APA guidelines.


L7451 Module 7 Assignment 2 Sustaining Change

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