Steve Jobs was a strong, charismatic leader who co-founded Apple
and is credited with much of the success of the company. Some
believe that Tim Cook, who became CEO in 2011, embraces a more
collaborative leadership style. Do research to compare and contrast
the leadership styles of the two CEOs. (You may wish to view the
2013 movie JOBS, which portrays the story of Steve Jobs’ ascension
from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you
think developed and executed the most effective strategic plan?
What evidence can you find to support your opinion?
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