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Conduct strategic analyses of Whole Foods Market and provide an independent, objective view of Whole Foods Market’s current strategic position, including full information of Whole Foods Market’s mission, vision and values. Identify its current set of strategic goals, and a critical assessment of the competition and the competitive environment (remote and operating environments). In addition, highlight the opportunities and threats Whole Foods is presently facing, and give the executive of Whole Food Market a general idea of the company’s strengths and weaknesses. Moreover, Whole Food wants to know if they should make any strategic changes or continue with the status quo. Synthesize everything you have learned, provide a final recommendation, and justify your reasoning. Furthermore, identify a minimum of three of the top competitive companies and their best-selling services or products – and justify why each is a viable competitor to Whole Foods.


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Conduct strategic analyses of Whole Foods Market and provide an independent, objective view of Whole Foods Market’s current strategic position, including full information of Whole Foods Market’s mission, vision and values. Identify its current set of strategic goals, and a critical assessment of the competition and the competitive environment (remote and operating environments).

Whole Foods Market is an American natural and organic products supermarket chain with presence in USA, Canada and UK. The company is considered a pioneer and leader in the organic and natural products retailing segment and has carved a strong niche and leadership for itself in this segment. The company focuses on providing highest quality natural and organic products. The company has expanded through new store openings as well as acquisitions of smaller players and competitors. The company offers premium organic and natural products and is considered one of the most ethical and socially responsible companies. The company focuses on building partnerships with local vendors and producers of organic products and each store of the company carries line of products as per the customized need of the local market.

The mission, vision and values of Whole Foods revolve around providing highest quality and organic products to customers. The company strongly believes in sustainability, customer satisfaction and quality and strives to attain excellence in all these areas. The company is strategically positioned as a leader and pioneer in the organic and natural products segment. The company’s strategic goal is to continue to expand the market for organic and natural products, establish new benchmarks and standards in the food industry by continuing to achieve excellence in food quality and create a sustainable world where everyone can flourish. The company wish to contribute towards the organic food …

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