Evaluate how Microsoft Corporation is performing each element of its marketing mix below:
- Product strategies
- Pricing strategies
- Distribution strategies
- Promotion strategies
For each marketing mix element above, evaluate each of the following four areas for Microsoft Corporation:
- Is the organization on target to meet its sales goal?
- What metrics could the organization use to measure performance?
- What performance diagnostic tools could the organization use?
- What corrective action do you suggest for the marketing mix element?
Based on your assessment, describe how it is equipped to meet the future challenges of marketing.
- Use 6 credible sources from the last five years research sources.
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