Individual Coursework Assignment (50%)
There will be an option of 4 different essay questions from
which you should choose 1. The aim is to produce a well-integrated
piece of work which should be between 2,000 – 2,500 words.
Essay Topics All answers should be illustrated with reference to
theory and appropriate real life examples.
1) In the recent past, it is observed that international
franchise business has been growing rapidly in developing
countries. Discuss emerging challenges, opportunities and future
trends with relevant examples.
2) ‘If a franchise business is well managed by the
franchisor, the business can be profitable; at the same time, the
franchisor can rapidly expand the business.' Discuss.
3) Discuss how franchisees might be able to cope with changes
in their business environment, while at the same time attain their
business objectives.
4) Critically analyse the future of Franchise Business in
India. Substantiate your essay using appropriate examples.
Please note your assignment will be checked for plagiarism.
Higher marks will be obtained by: showing that you understand
the theories; applying theory correctly; providing evidence to back
up your arguments; comparing and discussing different points of
view; critical discussion – not just description, and definitely
not just regurgitating lecture notes. Draw on previous empirical
studies, theoretical papers, visiting speakers, case studies and
your interview with an entrepreneur, wherever relevant.
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