Hi, I need help with essay on Business to Consumer V. Business to Business Marketing Strategies/plans. Paper must be at least 1500 words. Please, no plagiarized work!
Chosen Companies: The two companies chosen here for the study are WalMart and Tyson Foods. WalMart cater mainly to customers and hence the company adopts the Business to Customer Strategies. Tyson on the other hand focuses on both customers as well as retailers. In terms of the retailers the company adopts Business to Business marketing strategies. Both these companies have adopted a number of marketing strategies to fit their needs and to also effectively reach out to the customers. The following section will detail the similarities and differences of the strategies adopted by the two companies. Here the main focus is based on how the companies deal with their customers. Comparison and Contrast of WalMart and Tyson: The main aim here is to identify the similarities and differences of the strategies adopted by the two companies. The following section deals with the similarities of the strategy of the two companies. Similarities: In the case of both Business to Business (B2B) as well as Business to Consumer (B2C), the most important first step is to identify the main target audiences. Here both WalMart as well as Tyson have to focus on the customer service that they provide as this form an essential aspect of success for the businesses (Kotler and Keller). Irrespective of whether a company sells to a business or a customer, the focus is on the support provided and both companies here have proved excellence in customer support and quality customer service. Another common factor that both companies need to focus on is the brand recognition and a strong brand image. Both customers as well as businesses look for the brand image and the brand recognition before making a decision to buy from any business (Coe). Hence here Tyson as well as WalMart have both effectively built their brand image and recognition and been able to develop a perceived image of excellence, quality and reliability among their customers (Jobber, 2004). Both companies focus on the customer needs and have included the use of customer relationship management (CRM) in their strategies. Here both these companies have adopted the CRM systems to focus on the needs, trends and choices of the customers (Evans, O’Maley and Patterson). This is more effective in the case of WalMart as the company deals with individual customers and these aspects clearly form a major part of the overall customer experience. In the case of Tyson, the use of CRM systems is beneficial for gaining a more detailed idea of the trends in the markets and to develop products accordingly (Beasty). WalMart benefits from these systems as it helps in better personalized marketing to the customers and Tyson benefits from the CRM systems based on trends (Customer Relationship Management). Both companies are focused on providing the customers with the desired products at the best rates. Also, the aim and objectives of both these companies is to provide, fresh, quality, healthy products to the customers (Barschel). The companies are clearly customer centric and are focused on the needs of their customers, individuals in the case of WalMart while businesses / retailers in the case of Tyson (East, Wright and Vanhuele). Differences: WalMart is a customer centric business and it is relationship driven while Tyson deals more with retailers and hence the approach adopted here is more products driven (Gronroos).