Tasmanian Mountain Waters TM – Natural Spring Water
Length: 2,500 words (excluding the executive summary,
appendices, table of contents, reference list, and charts)
Task Description – Individual Report
This challenging assessment/task will provide you a real
world experience through an applied and innovative task.
Choose one of the following products:
1. Tasmanian Mountain Waters TM – Natural Spring Water
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You have been hired as the Marketing Manager and your CEO has
decided to investigate market opportunities for the potential
international promotion and sale of their products or event to one
of the following countries:
Hong Kong
United Kingdom, or
China
Choose one of the above countries and write a report on the
potential opportunities and threats after conducting a strategic
analysis of the environmental variables such as economic,
political, social, cultural, technological and any other variables
that would influence the market entry in that country.
It is recommended that students read various academic
materials before writing this report. You will be expected to have
consulted books, relevant academic journal articles, conference
proceedings, theses, dissertations, market reports and so on to
write the report (i.e. support your arguments with theories and
market figures). You should start working on the assessment as
early as Week 4.
Students can follow the report structure below:
title page with unit name and code, student name, student id
and campus and date;
executive summary (not more than 1 page);
table of contents;
introduce the background information necessary to understand
the product and the country of your choice;
discuss the environmental variables (economic/financial,
political/legal, social/cultural, technological) that may affect
your international marketing campaign in that country;
conclusion and recommendations for moving forward on the
export opportunities or threats
list the references (at least 15 )
Appendices (where required)
You can use the CQUniversity library database and Google
Scholar to find journal articles. Remember to reference them
in-text as you use them and add them immediately to your reference
list. You must use APA Referencing and if using Endnote, you need
to download and use the latest version.
Be creative!
To enhance the presentation of your assignment, use numbered
headings and sub-headings to specify the information required for
each of the above criterion. The assessment marking criteria below
should guide you for this assessment task, in particular the
weighting attributed to each section of the assignment. Please use
Times New Roman with font 12 and 1.5 line spacing.
Assessment Criteria Maximum Mark
Executive Summary 10
Introduction including background information on product and
country selections 5
Economic and financial environment analysis 20
Political and legal environment analysis 20
Social and cultural environment analysis 20
Technological environment analysis 10
Academic Quality 10
Professionalism 5
Total 100%
Reduced to a grade out of 40
Further information and a detailed marking rubric are
provided in moodle.
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