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For Milestone Two, craft the internal message that will be used to address the problem you identified in the final project case study provided.

For additional details, please refer to the Milestone Two Guidelines and Rubricdocument.

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Rubric Name: MGT 550 Milestone Two Rubric

This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method. CriteriaProficientNeeds ImprovementNot EvidentInternal Communication: Medium(s)15 points

Determines the medium(s) that will be used to deliver message and clearly explains how this decision was made, supported by text andother scholarly sources

11.25 points

Determines the medium(s) that will be used to deliver message, but does not explain how this decision was made, or explanation is cursory, or illogical, or not supported by text orother scholarly sources

0 points

Does not determine the medium(s) that will be used to deliver message

/ 15Internal Communication: Audience15 points

Defines the target audience of internal communication, including key factors and any cultural factors that were considered, supported by text andother scholarly sources

11.25 points

Defines the target audience of internal communication but definition is vague or key factors and cultural factors are missing or not supported by text orother scholarly sources

0 points

Does not define the target audience of internal communication

/ 15Internal Communication: Message15 points

Crafts internal message and explains change management principles that were considered in its development, supported by text andother scholarly sources

11.25 points

Crafts internal message and explains change management principles that were considered in its development but message lacks cogent connections to change management principles or is not supported by text orother scholarly sources

0 points

Does not craft an internal message and explain change management principles that were considered in its development

/ 15Internal Communication: Needs and Development15 points

Explains how the personal needs and development of employees were considered when creating messaging, supported by text andother scholarly sources

11.25 points

Explains how the personal needs and development of employees were considered when creating messaging but explanation is illogical or lacks cogent connections between the needs and development of the employees and the messaging, or is not supported by text orother scholarly sources

0 points

Does not explain how the personal needs and development of employees were considered when creating messaging

/ 15Internal Communication: Support15 points

Explains what considerations are being made to offer continuous support to employees through the change process, supported by text andother scholarly sources

11.25 points

Explains what considerations are being made to offer continuous support to employees through the change process but explanation does not reference internal communications, or considerations are illogical or not supported by text orother scholarly sources

0 points

Does not explain what considerations are being made to offer continuous support to employees through the change process

/ 15Internal Communication: Conflict15 points

Identifies potential sources of conflict as a result of the communication, supported by text andother scholarly sources

11.25 points

Identifies potential sources of conflict as a result of the communication but response is illogical or does not consider the messaging and the mediums used, or is not supported by text orother scholarly sources

0 points

Does not identify potential sources of conflict as a result of the communication

/ 15Articulation of Response10 pointsSubmission has no major errors related to citations, grammar, spelling, syntax, or organization7.5 pointsSubmission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas0 pointsSubmission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas/ 10Total/ 100

Overall Score

Points earned out of 100

76 points minimum
The overall submission earned 76 points or more. Final calculation of grades can be found in the gradebook.

Points earned out of 100

1 point minimum
The overall submission earned 1 points or more. Final calculation of grades can be found in the gradebook.

Points earned out of 100

0 points minimum
The overall submission earned 0 points or more. Final calculation of grades can be found in the gradebook.

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