Conduct research using the CSU Online Library to find at least
two articles on a company that heavily uses electronic media and
e-mail
Unit V Research Report
Conduct research using the CSU Online Library to find at
least two articles on a company that heavily uses electronic media
and e-mail. You may need to visit the company’s website policy page
or other sources, in addition to the library article, in order to
provide a complete response to the points listed below. For
example, using the search terms “Starbucks social media campaign”
in an internet search engine such as Google.com, Yahoo.com, or
Bing.com will return results of several articles discussing
Starbucks’ use of social media. Searching for “Starbucks security
breach” returns several articles discussing vulnerabilities and
electronic security challenges the company has faced. Additionally,
if you visit the Starbucks website, they have a link to their
privacy policy on the bottom of the page. Write a report of your
findings that is at least three pages in length in a Word document
to address the following:
Briefly introduce the company you have chosen to research.
Summarize the two articles you found in the CSU Online
Library.
Describe how these companies are using electronic media and
e-mail.
o Are they using electronic media and e-mail in their daily
operations, media campaigns, customer relations, or other ways Are
any of their uses groundbreaking or novel
o What types of media are they using Who is their
audience
o How do they mitigate and respond to security threats in using
electronic media and e-mail What about
security issues faced by their customers
Your paper must use APA style guidelines and include a title,
abstract, and reference page. Be sure to list all sources in the
reference page and use in-text citations where appropriate. The
title, abstract, and reference pages are not included in the
required minimum page length.
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