Part A: Research results were presented showing
that sales volume is about 14.6 times more responsive, on average,
to changes in price than to changes in advertising. Data in this
same section indicated that nondurable retail goods (versus durable
retail goods) are relatively more responsive to price cuts than
advertising increases. Create an explanation for this differential.
200-250 words
Part B: You have a meeting with one of your
business partners to discuss the pros and cons of using an
advertising agency. Present your arguments if you are for or
against using an advertising agency. If you were to use an
advertising agency what information would they need to know to
create an effective billboard for a new type of amazing tablet that
streams video, and can show camera shots in a smaller window
simultaneously? They want to launch this tablet in 4 months time.
200-250 words
You may use the following book as a reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from http://kaplan.vitalsource.com/#/books/1111440093/
Each part should be in 200-250 words so a total of 400-500
words total.
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