Part A: Research results were presented showing
that sales volume is about 14.6 times more responsive, on average,
to changes in price than to changes in advertising. Data in this
same section indicated that nondurable retail goods (versus durable
retail goods) are relatively more responsive to price cuts than
advertising increases. Create an explanation for this differential.
Part B: You have a meeting with one of your business partners to discuss the pros and cons of using an advertising agency. Present your arguments if you are for or against using an advertising agency. If you were to use an advertising agency what information would they need to know to create an effective billboard for a new type of amazing tablet that streams video, and can show camera shots in a smaller window simultaneously? They want to launch this tablet in 4 months time. 200-250 words
You may use the following book as a reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from http://kaplan.vitalsource.com/#/books/1111440093/
Each part should be in 200-250 words so a total of 400-500 words total.
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