Analyze the specific steps GE took in developing its strategy to grow its BOP market.
Analyze the specific steps GE took in developing its strategy to
grow its BOP market. Determine the manner in which those actions
apply to the principles of strategic thinking and strategic
planning.
Read the case study titled “GE Healthcare (A): Innovating for
Emerging Markets” located in the XanEdu case pack (Link Below)
Write a three to four (3-4) page paper in which you:
Determine two (2) emerging trends in the external environment
that prompted General Electric (GE) Healthcare to develop a new
strategy for the production and marketing of a low cost
Electroencephalography (EEG) machine in bottom of the pyramid
markets (BOP).
Examine two (2) internal barriers GE Healthcare faced when
developing its BOP market in India and determine the manner in
which they hindered GE Healthcare’s growth in this market segment.
Analyze two (2) of the significant external barriers that GE
Healthcare faced when trying to meet its marketing goals in the
Indian market. Propose two (2) ways to address these barriers.
Analyze the specific steps GE took in developing its strategy
to grow its BOP market. Determine the manner in which those actions
apply to the principles of strategic thinking and strategic
planning.
Determine the manner in which GE Healthcare’s strategy to
improve its position in BOP markets contributed to the
organization’s value chain in both emerging and developed
markets.
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