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E-businesses often try to appear high in search engine rankings as related to one or more “search terms” (words or short phrases entered into search engines). As an example, perhaps Oracle Corporation (a leading database software vendor) would want to appear high if someone typed in “database.” E-businesses have various ways of trying to appear in those search engine rankings, including the use of metadata, the use of those search terms within their Web site, and, of course, paying a fee to the search engine companies for a given search term in order to appear high when that word or phrase is entered.

Propose the search terms (words or very short phrases) you would recommend the following businesses try, to ensure they appear high in search engine results.Then try a few different search engines, enter those terms, and see if they do appear high on the list of “hits.”

Post your summary of what terms you proposed, why you proposed them, and your results for each site listed. Any help in this matter will be greatly appreciated. Thank you


Solution Preview
Costco:

I will suggest the term “wholesale” “discount wholesale” “discount products” for Costco. Costco’s site already appears among the top search results on Google, which is most widely used search engine. This keyword reflects the nature of business of the company and thus, the company is doing a good work in keeping the search results high in Google.

If the company can work on “discount products” as well, it will really be able to good traffic on its website. This is because people looking for …

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