In this lesson, we discuss the importance of integrating sales and operations. This idea of integrated management is indeed a key tenet of supply chain and operations management practices today. Summarize the ways through which sales and operations planning can be integrated. Then, extend your findings to additional supply chain management processes that you feel could be better integrated. Which two (or more) processes did you integrate? Why and how? Discuss what these integrations could do to improve a company’s bottom line.
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