Written Assignment 1- Assessment of the current situation at a
health services organization – worth 15% of the grade
Task – You will be picking and analyzing a current health
services organization in terms of its current situation and focus
on its customers. Remember to follow all the general requirements
for written assignments published in the syllabus as well as the
details below. Refer to the grading rubric in the syllabus before
submitting your paper to ensure you have given yourself the best
opportunity for maximum credit.
Approach your written assignment as follows:
Pick a health services organization that you may work for or
with which you are familiar. It can be a local or national
organization.
Research the organization by visiting its website and, if
possible, its location.
Research the industry in which your organization operates,
e.g. nursing homes, private physician practice.
Using your findings, conduct a SWOT analysis of your
organization. Use the SWOT Analysis Worksheet provided under Course
Content
Conduct a competitive analysis of your organization. Use the
Competitive Analysis Worksheet provided under Course Content.
Prepare your written assignment by addressing each of the
following questions in order:
What is the mission of the health care organization?
What are their corporate level goals?
Who are their customers?
From your SWOT analysis, what do you conclude are the
organization�s main strengths and weaknesses?
From your SWOT analysis, what do you conclude are the
organization�s main opportunities and threats?
Who are the primary competitors to the organization?
Do you think the organization has a customer-focused
orientation to its practices and procedures? Why or why not?
NOTE: You will not find definitive information on your
organization relating to these questions, some of the information
is propriety or not available through public means. Use and cite
data whenever you find it, or use your best judgment as to what you
think is occurring at the organization. Be sure to offer your
rationale for your conclusions.
Be sure to ask your faculty member any questions or concerns
you may have prior to preparing your written assignment.
The for this assignment appears below, if you opened the
Assignment in the Assignment Folder, or can be opened by clicking
on the ‘Written Assignment Rubric’ tab in the lower right corner of
the screen, if you opened the Assignment in Content.
Due Date
Nov 4, 2018 11:59 PM
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