BUS401 – MARKET SELECTION AND FOREIGN ENTRY MODE
Type of document Case Study 4 Pages Subject area Management
Academic Level Undergraduate Style APA references 4
Order description:
Module 4 – Case
MARKET SELECTION AND FOREIGN ENTRY MODE
Assignment Overview
Pret a Manger (which means “ready to eat” in French) is a
British fast food restaurant chain known for its very friendly
staff and relatively healthy food. While the majority of its
restaurants are in the U.K., it also has a heavy presence in the
eastern United States. While the restaurant is successful in the
U.K. and in American cities such as New York and Chicago, it has
had only limited success in other countries so far. In 2002, it
tried to expand to Japan in a joint venture with McDonald’s, but
ultimately this venture failed and it withdrew from Japan by 2004.
Now it is currently entering China with restaurants in Hong Kong
and Shanghai. Clearly, Pret a Manager is intent on international
expansion, but given its failure in Japan, it of course needs to
carefully plan its expansion strategies.
Before writing your paper, make sure to carefully review the
concepts of target markets and market selection from de Kluyver
(2012) as well as the discussion of advantages and disadvantages of
different foreign entry mode decisions in Carpenter and Dunung
(2012) and Rajagopal (2009). Once you have finished reviewing the
basic concepts of this module, do some research on Coupang. Below
are a couple of articles to get you started, but news on Pret a
Manger seems to change by the day so try to find some more recent
articles in addition to reading these two articles:
Junqian, X. (2014, October 3). Pret a Manger prepares for
sandwich battle. China Daily. [ProQuest]
Sanchanta, M. (2004, March 30). Pret a Manger retreats from
Japanese market. FT.Com. [ProQuest]
Case Assignment
Suppose you have been hired by Pret a Manger to come up with
an international strategic plan. Write a 4- to 5-page strategic
plan for Pret a Manger that addresses the following issues:
What country or countries should Pret a Manger enter next
(beyond the five countries they already operate in)? Explain your
reasoning for this selection based on criteria from the background
materials including de Kluyver (2012) and articles on Pret a
Manger.
What mode of entry should Pret a Manger use to enter this
country or countries that you chose? For example, should they use a
joint venture, franchising, a greenfield strategy, etc.? Refer to
the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008)
in your answer, and cite some articles on Pret a Manger.
Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Don’t go
off on tangents or devote a lot of space to summarizing general
background materials.
Make sure to use reliable and credible sources as your
references. Articles published in established newspapers or
business journals/magazines are preferred. If you find articles on
the internet, make sure they are from credible sources.
Reference your sources of information with both a
bibliography and in-text citations. See the Student Guide to
Writing a High-Quality Academic Paper, including pages 11-14 on
in-text citations. Another resource is the “Writing Style Guide
MARKET SELECTION AND FOREIGN ENTRY MODE
Required Reading
Start out this module with this introductory video on foreign
entry mode strategies that explains the main concepts from
Professor Mark Wolters of the University of Illinois:
Wolters World. (2012, October 25). Global market entry
strategies explained [Video file]. Retrieved from
https://allaplusessays.com/order
The first step to entering a foreign market is to decide
which country to enter. The following chapter will give you a solid
overview of the process of selecting a potential country to enter:
de Kluyver, C. (2012). Chapter 5: Target markets and modes of
entry.
In Fundamentals of global strategy. Saylor Foundation.
Retrieved from https://allaplusessays.com/order
target-markets-and-modes-of-en.html
After you’ve chosen which country you want to enter, you then
need to decide how to enter the country. The following two readings
will give you an overview of several foreign entry-mode strategies
and benefits and risks of each strategy:
Carpenter, M., & Dunung, S. (2012). Chapter 8.3:
International expansion
entry modes. In Challenges and opportunities in international
business.
Lardbucket Books. Retrieved from
https://allaplusessays.com/order
business/s12-03-international-expansion-entry-.html
Jeyarathmm, M. (2008). Chapter 12: Strategy in a global
environment. In Strategic management (pp.165-169). Mumbai, India:
Himalaya Publishing House. [Ebrary. Note: You don’t have to read
the whole chapter
Junqian, X. (2014, October 3). Pret a Manger prepares for
sandwich battle. China Daily.
Sanchanta, M. (2004, March 30). Pret a Manger retreats from
Japanese market.
- Confidentiality & Authenticity Guaranteed
- Plagiarism Free Content Guarantee
- All A+ Essays Guarantee Timely Delivery of All Papers
- Quality & Reliability
- Papers Written from Scratch and to Your Instructions
- Qualified Writers Only
- All A+ Essays Allow Direct Contact With Your Writer
- Using allaplusessays.com Means Keeping Your Personal Information Secure
- 24/7 Customer Support
WHY allaplusessays.com
GET QUALITY ESSAY HELP AT: https://allaplusessays.com/order
ORDER A PAPER WRITTEN FROM SCRATCH AND TO YOUR EXACT INSTRUCTIONS (allaplusessays.com – For 100% Original Content)
Other samples, services and questions:
When you use PaperHelp, you save one valuable — TIME
You can spend it for more important things than paper writing.
