Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Type of document Case Study 4 Pages Subject area Management Academic Level Undergraduate Style APA references 4
Order description:
Module 4 – Case
Assignment Overview
Pret a Manger (which means “ready to eat” in French) is a British fast food restaurant chain known for its very friendly staff and relatively healthy food. While the majority of its restaurants are in the U.K., it also has a heavy presence in the eastern United States. While the restaurant is successful in the U.K. and in American cities such as New York and Chicago, it has had only limited success in other countries so far. In 2002, it tried to expand to Japan in a joint venture with McDonald’s, but ultimately this venture failed and it withdrew from Japan by 2004. Now it is currently entering China with restaurants in Hong Kong and Shanghai. Clearly, Pret a Manager is intent on international expansion, but given its failure in Japan, it of course needs to carefully plan its expansion strategies.
Before writing your paper, make sure to carefully review the concepts of target markets and market selection from de Kluyver (2012) as well as the discussion of advantages and disadvantages of different foreign entry mode decisions in Carpenter and Dunung (2012) and Rajagopal (2009). Once you have finished reviewing the basic concepts of this module, do some research on Coupang. Below are a couple of articles to get you started, but news on Pret a Manger seems to change by the day so try to find some more recent articles in addition to reading these two articles:
Junqian, X. (2014, October 3). Pret a Manger prepares for sandwich battle. China Daily. [ProQuest]
Sanchanta, M. (2004, March 30). Pret a Manger retreats from Japanese market. FT.Com. [ProQuest]
Case Assignment
Suppose you have been hired by Pret a Manger to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Pret a Manger that addresses the following issues:
What country or countries should Pret a Manger enter next (beyond the five countries they already operate in)? Explain your reasoning for this selection based on criteria from the background materials including de Kluyver (2012) and articles on Pret a Manger.
What mode of entry should Pret a Manger use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.? Refer to the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008) in your answer, and cite some articles on Pret a Manger.
Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Don’t go off on tangents or devote a lot of space to summarizing general background materials.
Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure they are from credible sources.
Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide
Required Reading
Start out this module with this introductory video on foreign entry mode strategies that explains the main concepts from Professor Mark Wolters of the University of Illinois:
Wolters World. (2012, October 25). Global market entry strategies explained [Video file]. Retrieved from https://allaplusessays.com/order
The first step to entering a foreign market is to decide which country to enter. The following chapter will give you a solid overview of the process of selecting a potential country to enter:
de Kluyver, C. (2012). Chapter 5: Target markets and modes of entry.
In Fundamentals of global strategy. Saylor Foundation. Retrieved from https://allaplusessays.com/order
After you’ve chosen which country you want to enter, you then need to decide how to enter the country. The following two readings will give you an overview of several foreign entry-mode strategies and benefits and risks of each strategy:
Carpenter, M., & Dunung, S. (2012). Chapter 8.3: International expansion
entry modes. In Challenges and opportunities in international business.
Lardbucket Books. Retrieved from https://allaplusessays.com/order
Jeyarathmm, M. (2008). Chapter 12: Strategy in a global environment. In Strategic management (pp.165-169). Mumbai, India: Himalaya Publishing House. [Ebrary. Note: You don’t have to read the whole chapter
Junqian, X. (2014, October 3). Pret a Manger prepares for sandwich battle. China Daily.
Sanchanta, M. (2004, March 30). Pret a Manger retreats from Japanese market.

SOURCE: allaplusessays.com
All A+ Essays – PLACE YOUR ORDER HERE: https://allaplusessays.com/order

Havent found the Essay You Want?
We Can Assist
The Paper is Written from Scratch Specifically for You

    WHY allaplusessays.com

  • Confidentiality & Authenticity Guaranteed
  • Plagiarism Free Content Guarantee
  • All A+ Essays Guarantee Timely Delivery of All Papers
  • Quality & Reliability
  • Papers Written from Scratch and to Your Instructions
  • Qualified Writers Only
  • All A+ Essays Allow Direct Contact With Your Writer
  • Using allaplusessays.com Means Keeping Your Personal Information Secure
  • 24/7 Customer Support

GET QUALITY ESSAY HELP AT: https://allaplusessays.com/order


testimonials icon
Final Exam (research project)  PowerPoint presentation: ...
testimonials icon
Quiz 3 1.   Kip started a wholesale store this year selling bulk peanut butter. In January of this ye...
testimonials icon
 Identifying technical assets1.you are part of a disaster recovery team charged with completing the asset inventory at a small busin...
testimonials icon
Surname 1NameInstructorCourseDateStandards and Regulations for Healthcare DocumentationChanges to health records information in terms of policies are...
testimonials icon
In this assignment, students will pull together the capstone project change proposal components they have been working on throughout the c...
testimonials icon
You are developing a new drug program for prison inmates. You are required to make the program similar to programs for non-incarcerated ad...
testimonials icon
Hi, I need help with essay on House Value Estimation. Paper must be at least 2000 words. Please, no plagiarized work! The assessment of th...
testimonials icon
Assignment 3: Cultural Activity ReportWrite a two to three (2-3) page report (500-750 words) that describes your experience of Debut of Gluc...
testimonials icon
You have been hired as a consultant to the Walt Disney Company. The Board of Directors has askedyou to give your evaluation of Disney’s dive...
testimonials icon
I need help with Writing two Digital Forensic discussion, please see attachment for more info....
testimonials icon
pleaase see attach file...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price