Running Head: IMPROVING THE COMMUNICATION PROCESSImproving the Communication Process:The Chinese Virus Speech Case StudyStudents NameProfessorCourseDate1THE CHINESE VIRUS SPEECH CASE STUDY2The Chinese Virus Speech Case StudyRecently the president was talking of the coronavirus concern. While opening his speechhe termed the virus as the Chinese Virus. One member of the press asked if he was notdiscriminating the Chinese, including the Chinese Americans. He tried to insist that he termed itthat because the source of the virus was China; even though China tried to blame the US militaryfor the virus which he thought was insensitive. The speech was all interrupted and all that theyspoke about was the term Chinese Virus, but the speech never went on (Guardian News, 18Mar 2020).The main area of communication that caused the communication breakdown in theaforementioned press conference is the social and cultural context of the speech (Shwom, 2015).The message was decoded by Americans who believe anything that looks discriminatory in aracial way is sensitive and should be avoided. Moreover, the media has a culture of magnifyingan ...
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